What are you trying to achieve in your business? Are you wanting to sell your product or offer your services? What are you doing to achieve that goal? Marketing? Writing Articles?
Everything you do needs to be geared towards achieving your goal.
If you are selling products on your website then the articles that you write need to be written in such a way that the reader will want to buy from you. The advertising campaigns you set up need to do that to. The website you have needs to set up in such a way that it makes your visitors want to buy from you.
It boils down to everything that you do on-line.
Every blog that you post, every social media update needs to have that one underlying factor and that is to get more leads and sales.
If you don’t do this then you are really missing out on opportunities that could come your way. For instance if you write an article that doesn’t really tell the reader anything about your business then they will not have the urge to click through to your website and find out more about you.
If you are just writing for writing sake then stop and rethink why you are doing it.
Every action you take on-line must have a call to action. Leave a link for the reader to follow and get that free download or a free trial or whatever it is that you are offering. You are offering a free give away aren’t you?
Offering a free give away is one of the best ways of getting a new client. So make sure you have one and tell people about it, everywhere you go on-line. Every article, every blog post, every social media update and leave your name on every forum post you make.
Let people know who you are and what you are about everywhere you go.
Don’t let any opportunity pass you by. You don’t need to be pushy about it. Just leaving your name on every post you write will make people aware of you.
It’s a little like brand awareness advertising so that when someone types your name into a search engine they will see a lot of results appear with your name on them. For example blog posts you have written, videos you have recorded, articles you have written.
This will have a positive impact on the reader of your articles knowing that they are reading something from someone who knows what they are doing.