Nowadays finding a good emcee in hip hop is rare. The problem can be summed up in one word – authenticity. Too often so-call wannabe rappers pick-up a pen, a pad and begin writing rhymes. Then it happens. They make the ultimate mistake any aspiring rap artist can make. THEY IMITATE! They copy either a popular emcee's style, flow, or worst content.
For Godsake are there any emcees who come from the projects or under-privileged living conditions and completely rhyme about something other than that .. Would not you agree that Jay-Z, BIG Lil 'Wayne, 50 Cents and a host of other emcees have already given us a mouthful of that picture.
Many aspiring rap artist complain record companies do not give them a shot at rap success. But lets be real for moment. This is called the "music business" emphasis on business . If you are an aspiring hip hop artist allow me to paint a picture for you. Do you think the great fast food chain McDonald's would still be around today if it did not give the marketplace / customer what it wanted, and offered more products than the standard hamburger, all while strategically staying way ahead of it's competition. Chances are no!
Lesson one for you aspiring hip hop artist: In business CUSTOMER IS KING!
Next you must look at the numbers.
If Jay-Z or 50 Cent are putting out records about inner-city struggle, or violence and crime, why should that same record company release your record with songs about the same thing except you were raised in the Bronx darn fools. What's really going to make you sick to your stomach is the fans who purchased 50 Cent or Jay-Z album just does not have the purchasing power that fans of old had. Inflation and a bad economy is the culprit behind that. So does this mean you give up on your dream of becoming a hip hop artist? NO!
Remember lesson one. In business customer is king. Since Jay-Z and 50 Cent have grab the attention of your normal customers / fans you need to rap for a different customer. Put your ego, personal ambitions aside for a moment take off that "rap hat" put on an "emcee cap" and THINK BUSINESS.
Nowadays aspiring hip hop artist must look at music with a business eye. Looking at supply and demand, and marketing. All of this brings me back home to my initial point. Finding a good emcee is rare.
A "rapper" will limit himself / herself and only tackle a small amount of topics. Whereas an "emcee" will create songs about a variety of subjects and if he or she is really good the song will be HOT! Thus allowing them to reach a different breed of customer.
I shutter to think how many more emcees would've been handsomely paid for the use of their abilities if they've only written songs about different things other than what popular hip hop emcees rhyme about. How many more movies? commercials "websites, would've loved to have used their music. The list goes on and on. I call this " niche hip hop " .
The question then arises how do you get your songs licensed in these particular areas of business? Good! In a second I'll point you in the right direction. In fact, allow me to show you what I mean by "niche hip hop". Take a listen to the song iGodChild by NYC Independent Hip Hop Artist GoChii. If you're not familiar with it click the link below to get it free. Check out how the song has a very targeted concept not to mention a breath of fresh air versus what was constantly bombarded with by commercial radio. Apple computers might even pick up the song up or use it for one of their commercials. Hey you never know!
Now I'm not saying that GoChii is the only artist doing this. There's a nice-size chunk of emcees already capitalizing on what I call "niche hip hop". But this market's not as planned as mainstream hip hop. I said I'd point you in the right direction to get your music career going. Well I did already. Visit GoChii's website. No better way to learn than to see it being done right before your eyes. Plus the resources GoChii offers are dynamite. If you do not know about song licensing read up on it. In fact, get the book he suggest. That's one of the business aspects to this music thing.