No one cares how talented you are! All that people care about is if your music moves them, in other words, if your music is hot! Too many talented musicians are coming at their music in the wrong way. Their intention is to show off how talented they are. That is formula for small cult following type of success. When you intention is to create something hot, you're not focused on trying too hard. That is the secret to major success. Do not try too hard.
Be congruent to yourself. Not to Lil Wayne, Not to Jay-Z, but to you. What does congruent mean? Congruent means that everything matches up. When I hear you speak, it matches up to the character I see in your interviews. When I see your clothes it matches up to the persona that you project in your music. Everything needs to agree with each other. I heard somewhere that a house divided against itself can not stand … Well whatever said that is speaking the truth! In hip hop culture, what do we call a house divided against itself? "fake". Everyone has a interesting story to tell … Let me repeat, everyone! We all come from the same source, we all learn the same lessons, the only difference is in how we learn those lessons. Speak from your heart in your music even when you are doing club records. Speak from your heart period. Let the world now how you came to be who you are now. Do this and your likelihood for longevity in this game will increase tenfold.
Do you realize that the most successful records are usually the simplest? Why is that? Is it because the populace is dumb? Is it because everyone hates good music? It seems to me that it is because the simple records do the best job at getting their point across. When you listen to a simplistic record it is easy to catch on to what the song is about. Once you catch on you can then vibe with the track, and once you're vibing you've made a connection! How can I connect with you if I've no idea what you're talking about?
The difference between a major success and a smaller success is simply that the major success has connected with more people. That's it. So make sure people know what the hell you're trying to say and you'll go a lot further.