Listening to lots of hip-hop beats is said to influence the person's sexual perspective or behavior. Most rap songs focuses on sexual behaviors, making them easily accessible for the younger generation today. According to a study conducted by Sid Kirchheimer, the messages claimed by rap songs are based on the typical African-American young women's sexual fantasies with their men. Kirchheimer added that the white suburban classes, particularly the youth, can easily access rap music videos and songs through Vh1 and MTV.
Most Hip-hop beats give its listeners a perception of crime and violence. Some studies show that most rap songs and music videos are basically created to promote violence. Other studies also emphasized the effect of violence in rap music among people especially teenagers. Most of the rap songs that promote violence and criminal acts are best exemplified in the songs of Eminem and the late 2pac Shakkur. However, it is actually up to the listener if the certain rap song he listens carries a disturbing message.
Rap music is said to prop the act of "Scapegoating". Kirchheimer admitted in his 2003 study that Hiphop music is usually blamed for deviating family values. Based on a research conducted by the Parents Music Resource Center (PMRC) in 1985, the artists are blamed for their use of "filthy" lyrics that are deemed offensive in family values. The PMRC condemned 80's rap music artist Judas Priest for promoting masturbation, orgy and violence in many of his songs.
Hip-hop music creates an impact in valuing censorship. Prioritizing censorship matters in rap music is very important since this will give people, especially the youth, the conscientiousness of how to interpret the message of the music appropriately. Many rap artists and music producers agreed to the idea of placing a "Parental Advisory" logo in their albums. The logo serves as a reminder for listeners to seek the discretion of a parent or adult upon playing them.
Rap music considerably has a good impact on the field of education. In the aspect of storytelling or poetry-reading traditions, rap songs can be effectively used to revitalize the young adults' appreciation for literature. KRS-One, J-Live and Q-Tip are among the musicians notable for spreading messages of love, friendship and family. According to Baba Brinkman of the National Reading Campaign, the educational approach to Hip-Hop culture, particularly rap music, helps in lessening the deviance of the youth from studying art and literature.
Listening to rap music creates a positive and negative impact in the person's language. In the positive side, rap music was created to give its potential listener a better understanding of developing its speaking and writing skills. However, the negative side of rap music as a form of improving language skills is that some messages or terms used by rappers are classified under "Street" language, which is not necessarily required in the Standard English curriculum. Brinkman suggested in his study the use of rap in developing the children's skills in speaking and poetry reading.